by Geoff Hopkins

We've all heard of the Fountain of Youth - that mythical spring that grants eternally supple limbs, dewy skin, and vibrant hair to all who drink from it. Unfortunately, such a fountain is only the stuff of legends, or it certainly would have been drained by now!

Who wouldn't want to recapture their youth - or at least preserve it as long as possible? There is a wide variety of products, from wrinkle creams to vitamins, designed to do just that. The brisk sales of these anti-aging products demonstrate that, indeed, many women (and men!) intend to keep their skin looking as youthful as it can, well into middle age.

We look in the mirror and take careful note of the crow's feet, laugh lines, worry lines, wrinkles and creases that we've been collecting over the years. Like rings on a tree, these lines and creases serve to highlight the fact that we are getting older. It doesn't help to look at a picture taken of us at a young age in which none of these signs were visible. A steady stream of anti-aging moisturizers have entered the marketplace, "guaranteed" to do effective battle against the dreaded crows feet and other signs.

Some consumers eagerly try a number of the products which claim to satisfy our search for youthful skin. Others, most consumers perhaps, are more cautious. The ingredients of many products are well known, but many are not and how they will react with our skin is an unknown. Like the Fountain of Youth, if a product really was "the" solution, it would probably be impossible to keep it stocked on the shelves. So how do you know what, if anything, is best for you?

An active ingredient such as retinol, a form of vitamin A, is the basic active ingredient for many wrinkle creams and retinol- based creams are indeed often more effective in the battle against wrinkles than is the case for other products. Retinol promotes the development of new surface cells and also increases the amount of collagen in the skin, the combination reducing though not completely eliminating, wrinkles.

Whereas retinol functions to reduce the severity of wrinkles, another popular ingredient is alpha hydroxy acid, AHA. AHAs chemically peel away the outer layer of skin. The concentration is very low to prevent serious damage, so the peeling effect while slight, adds a glow the skin as new cells beneath the peeled away dead cells become visible.

Two products may claim to contain the above mentioned active ingredients yet do not necessarily provide the same results. The answer is often found in the degree of concentration of the active ingredients. One product may contain only a trace of retinol. A second product, containing a much higher concentration of retionol mayingedients are present.

If you're in the market for an anti-aging cream, make sure you have the facts. Now that you've asked, "Why are some wrinkle creams better than others?," you've armed yourself with the information you need to discover the Fountain of Youth for yourself!

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